It never looks good ... Incorrect grammar, spelling errors, and poor word usage reduce a potential customer's confidence in your company: "If they can't be bothered to proofread their own sales and marketing material, I wonder how bothered they are about product quality?"
Surveys of consumers back this up:
When Disruptive Communications surveyed over 1,000 consumers in the UK, 42.5% of respondents reported “poor spelling or grammar” damaged their view of a brand, making it the number one “deal killer” in the survey.
Even if the damage is half of this for your company, that’s one in five potential buyers turned off immediately as they read your message.
(It gets worse!)
Global Lingo conducted a similar survey, and found that 59% of responents would not use a company that had obvious spelling or grammatical errors on its website or in its marketing material. (Ouch!) 74% also stated that they tended to notice spelling and grammar quality on a company’s website!
We’ll review your web page content, your letters, and any other written material that you have. We’ll tidy up the spelling and grammar. We’ll also restructure and reword for you, so that you be assured of increased readability and impact.
If you want, just hand us your rough notes on what you want to say (and why). We’ll do the writing for you! Now THAT could be a huge weight off your shoulders!