Key Message Copy Platforms
Win your marketplace battles before they begin. To do this, you have to have a plan, a blueprint that guides you and everyone in your organization. In today's highly competitive marketplace, a Key Message Copy Platform is indispensable.
You win, and you have your competitors wondering how on earth you did it (again).
You know it's because this concise but comprehensive document is the foundation of your marketing, communications and sales activities!
A Key Message Copy Platform ensures that every message from every person and from every section of your organization is accurate, consistent and powerful.
The same message is constantly presented, in many different formats and vehicles, and this subtle repetition builds a solid reputation.
A Key Message Copy Platform includes:
- A benefit-driven Headline and a focused Tagline.
- A Target Market analysis and a Product Positioning Statement that defines the perception of your product/service that will be created in the minds of your clients. (Budweiser Beer is never portrayed with men in business suits … It’s linked to the working class man consistently! How do you want your product/service to be remembered?)
- A Unique Selling Proposition that sets your organization apart from all competitors and an Emotional Selling Proposition that drives your clients to action.
- Strategic Key Message Statements designed to overcome objections.