Chatbots and Scripts
Chatbots are transforming the world of online marketing. This next generation technology is with us NOW, and you've probably used it yourself, so you have felt its power!
CHATBOTS
Chatbots are those automated systems that respond when you initiate a "chat". They answer your questions, and they can connect you to a real person if they can't help you themselved.
- Chatbots are extraordinarily powerful marketing tools, and they can generate double the results of a human call center!
- Traditional e-mail marketing messages have a 15% to 30% open rate ... Chatbots generate open rates of 80% and higher.
- Conversion rates for direct response leads are approximately 30% ... Chatbots generate conversions of 65% and higher!
- It is predicted that one quarter of all e-commerce spending will come from chatbots by 2024.
... Your own company's chatbot will need a well-designed script that responds flexibly to your customer's needs.
SCRIPTS
... And there are many other scripts that your company might need:
- Radio and/or TV advertisement scripts.
- Scripts for speeches (from promotional presentations to eulogies.)
- Sales scripts for your team.
- "How to" scripts for your support team.