Case Studies tell the success stories of your company, and White Papers deliver the facts, highlighting the features of your products.
Case studies are reported by companies to be the most effective marketing tactic available. (LinkedIn Technology Marketing Group survey)
80% of B2B (Business to Business) purchasers cite Case Studies as the most influential content for their buying decision.
Case Studies are engaging, real-life stories that highlight the benefits of using your products. They touch the emotions of potential customers. They build TRUST. They’re living testimonials to the quality of your products and to the dependability of your company.
WHITE PAPERS and SPECIAL REPORTS
An Eccolo Media study revealed that White Papers are more likely to go viral than any other marketing tool. 89% of readers forward them to others.
A Content Preferences Survey showed that White Papers stood at the top of the list of influential marketing tools. 82% of responders used White Papers to make their purchasing decisions.
White Papers (and their close relatives, Special Reports) generate leads as they combine information in the form of a magazine article, with direct marketing material along the lines of a brochure. Learning followed by persuasion is a powerful combination!
White Papers identify you as an authority. They reflect your brand, and they build trust.
For winning Case Studies and for White Papers/Special Reports that inform, entertain, and sell, go to Emergency Services Copywriting.
YOU become the authority and the go-to company in your industry!