Brochures and Catalogs
Brochures and catalogs are your virtual showroom. They invite your customers to browse, and they can answer many of your customers' questions. Properly written, they entice, and they drive the decision to purchase.
BROCHURES
- Brochures provide concentrated and targeted information to your clients.
- They can generate immediate sales, particularly if they include discounts or coupons.
- Brochures allow you to make a statement about your company's credentials. They demonstrate that you're a professional and reliable organization that is here to stay
- Brochures build trust, particularly if you include testimonials!
CATALOGS
- Catalogs are easy to share, and so they can bring in a constant stream of new customers.
- They make it easy for prospects to become customers, because they can immediately find what they're looking for, and they know the price!
- Catalogs can subtly sell if the product descriptions are well-crafted. Those few words can make or break a sale.
PRINT OR DIGITAL?
Direct Marketing Association research found that the answer here is true across all industries. No matter what your company does, you should strongly consider both print and digital materials!
Why?
- Businesses generated approximately $12.57 in sales for every dollar spent on print materials.
- Businesses generate approximately $11.00 for every dollar spent on digital materials.
... For either option, you'll find that substantial profit is the bottom line, and in addition, each of these two options has advantages that the other doesn't possess!